Real Estate Marketing | The Power Of Video

Digital Onecore empowers property management professionals to master the core principles of video marketing and craft tailored strategies that align seamlessly with the unique needs of their expanding property portfolios. Our approach ensures not only the effective promotion of properties but also the maximization of results that drive growth and success in the property management industry.

Elevate Your Property with Power of Video

At Digital Onecore, we understand that property management is not just about managing properties; it’s about creating experiences and building lasting connections with tenants. Our video marketing aims to elevate the capabilities of property managers like yourself, empowering you to enhance your performance through the captivating medium of video. Discover how we can bring a positive impact:

Property Tours:

While pictures convey a thousand words, our video marketing delivers a million experiences. Witness your properties come to life with Digital Onecore:

We recognize that property tours are the cornerstone of real estate video marketing, and our team of expert videographers specializes in creating high-quality video tours that take your listings to new heights. From bedrooms and bathrooms to square footage and key features, we meticulously capture every detail, bringing your properties to life in a way that traditional listings simply cannot match.

But we don’t stop there. Our immersive property tours offer a unique virtual walkthrough experience, allowing potential tenants to feel like they’re actually there. We highlight the distinctive features of each property, whether it’s the awe-inspiring views, a state-of-the-art kitchen, or a spacious backyard. Through the impactful medium of video, we empower prospective tenants to understand the layout, size, and unique characteristics of a property, enabling them to make more informed decisions about their potential new home.

And now, introducing an exciting dimension to our services—Aerial Drone Shots. Capture the magnificence of your properties with breathtaking aerial footage, showcasing not only the interiors but also the surrounding landscapes, amenities, and neighborhood attractions in a way that makes it more unique and more special in real estate marketing.

Statistics show that real estate listings with a walkthrough video receive four hundred and three percent more responses than a property listing without one. In today’s tech-driven world, the internet is the go-to search tool for potential buyers, and professionally crafted videos are what capture their attention. This is why investing in property walkthrough videos, in addition to real estate photography, is crucial. It’s not just about showcasing properties; it’s about differentiating yourself from competitors, generating high-quality leads consistently, and meeting the evolving expectations of today’s homeowners. Homeowners in today’s market are more likely to choose a realtor that offers real estate property walk-through videos than one that doesn’t.

At Digital Onecore, we understand the significance of staying ahead in technology, and our commitment to providing top-notch video marketing services sets us apart in the real estate industry. Here is a quick look into our vision below.

Connect with Future Tenants with Testimonials:

Harness the captivating power of video to engage, inform, and inspire. Our video marketing services facilitate a deeper connection with potential tenants:

We understand the power of testimonials in real estate marketing – they are among the most influential tools to build trust and credibility with potential clients. Sharing authentic experiences from your satisfied customers can significantly enhance your ability to attract new clients.

Consider featuring testimonials from recent buyers within the industry who have experienced the exceptional service of working with [Your Agency Name]. These testimonial videos provide a personal touch, showcasing the positive impact your services have had on real people. It’s a powerful way to connect with potential clients and establish trust.

Take, for instance, Post and Company Real Estate’s approach to testimonial videos. Witness firsthand how feedback from an existing client helps pitch potential clients and ultimately increases revenue. These testimonials offer valuable insights into the positive experiences clients have had, acting as a compelling endorsement of your services.

At Digital Onecore, we specialize in capturing authentic testimonials in video format to build trust and credibility. We believe in letting our satisfied clients share their stories, providing potential tenants with genuine perspectives on the quality of our service. Transform your tenants into advocates, and let their positive experiences become a driving force in your marketing strategy.

Here’s a look into it.

Neighborhood Profiles:

Harness the captivating power of video to engage, inform, and inspire. Our video marketing facilitates a deeper connection with potential tenants:

potential tenants aren’t just seeking properties; they’re searching for vibrant communities to call home. That’s why our expert videographers specialize in creating immersive property tours that not only showcase the interiors but also the surrounding community and local attractions. We go beyond the ordinary to provide a comprehensive sense of the neighborhood, highlighting schools, parks, restaurants, and more.

But we don’t stop there. Our innovative approach includes Neighborhood Profile Videos, a powerful tool to accentuate what makes each community unique. These videos go beyond property features and delve into the local facilities, schools, and attractions that define the neighborhood. Imagine potential tenants gaining insights into their future community before even setting foot on the property.

To provide an insider’s view, we incorporate interviews with residents and business owners, giving customers a firsthand look at the vibrant community they could be a part of. This video content not only convinces customers more easily but also helps your real estate business by offering a tangible connection to the location.

Take, for instance, our perfect example where the host focuses on exploring the neighborhood, including the market area, shops, hotels, and roadside attractions. Engaging in conversations with nearby residents and gathering helpful suggestions, this video provides an authentic glimpse into the community. For a detailed look, click the play button below to watch this YouTube video.


Agent Profile:

Buyers and sellers alike seek to collaborate with real estate agents and brokers whom they know, like, and trust. That’s why we offer comprehensive Agent Spotlight videos, designed to help you establish a personal connection with potential clients.

Our Agent Spotlight videos go beyond the traditional profile, capturing your personality, experience, and expertise in a compelling format. We believe that showcasing the unique qualities that make you an exceptional real estate professional is crucial in fostering trust and building lasting relationships.

Take, for example, Stephanie McCarthy, in her spotlight video, Stephanie shares her passion for architecture and marketing, illustrating how these elements not only contribute to successful property sales but also play a pivotal role in cultivating strong relationships with clients. Stephanie’s story is a testament to how a well-crafted Agent Spotlight video can communicate more than just credentials – it conveys the essence of who you are and why clients should choose you. Below will be a video showcasing as described.

Let us help you tell your story and connect with potential clients on a personal level. With our Agent Spotlight videos, you can showcase your expertise and personality, making it easier for clients to know, like, and trust you. Elevate your presence in the real estate market with [Your Agency Name] and redefine how you connect with your audience.

Capture Tenant Interest

Strengthen Your Property Brand

Create Engaging Property Content

Crafting Visual Stories that Captivate

Your Vision, Our Expertise

At the heart of our video content creation lies a seamless blend of creativity, technical mastery, and meticulous attention to detail. Acknowledging the uniqueness of each property, our mission is to encapsulate its essence in a way that resonates profoundly with your audience. We oversee every facet of the video production process, ensuring the final product is not only visually captivating but also profoundly engaging:

Expert Videography:

  • Creative Vision: Our seasoned videographers possess a creative vision that transcends the lens, skillfully framing shots, capturing lighting, and highlighting the distinctive features of your properties.

  • Professional Equipment: We invest in state-of-the-art equipment, from cameras to drones, ensuring the delivery of high-quality visuals that showcase your properties in the best possible light.

Scriptwriting Excellence:

  • Compelling Narratives: Recognizing the power of storytelling, our skilled scriptwriters craft narratives that accentuate the most alluring aspects of your properties, establishing a personal connection with potential tenants.

  • Clear Messaging: We guarantee that the messaging in our videos is clear, concise, and aligned with your property management objectives

Meticulous Editing:

  • Visual Precision: Our video editing experts meticulously curate each frame, crafting a seamless and visually stunning video. Detail-oriented, we ensure that every element contributes to the overall visual appeal.

  • Enhanced Flow: Our editing process prioritizes a smooth and engaging flow throughout the video. Thoughtful use of transitions, effects, and graphics enhances viewer engagement, creating a captivating viewing experience.

Post-Production Excellence:

  • Color Correction: Our post-production process includes meticulous color correction to showcase your properties in their most vibrant and attractive form.

  • Audio Enhancement: Recognizing the importance of clear and crisp audio, we enhance audio quality to ensure that every word and sound resonates with clarity.


Creating Synergy in Your Video Marketing

A Unified Approach to Success

Creating stunning property videos is just the first step. At Digital Onecore, we understand the importance of effective distribution to ensure that your videos reach your target audience and leave a lasting impression. We recognize that the most impactful marketing strategies are those that work in harmony. Our video marketing seamlessly integrate with other services we offer, such as Google Ads to create a comprehensive marketing strategy for property managers. we’re dedicated to helping property managers harness the full potential of Google Ads. Our customized strategies are designed to amplify your online presence, attract quality tenants, and enhance your property management operations. Here’s how it works:

Digital onecore property manager/management marketing

Google Ads for Property Video Marketing

At Digital Onecore, we understand the unique challenges that property managers face in today’s competitive real estate market. Our specialized Google Ads services are designed to empower property managers by leveraging the incredible reach and precision of online advertising. With our expertise, you can attract tenants, enhance property visibility, and streamline your operations like never before.

Attract Tenants: Finding the right tenants is paramount in property management. Our Google Ads campaigns are meticulously crafted to target prospective renters actively searching for properties in your area. By using strategic keyword selection and ad placements, we ensure that your vacancies are seen by those who are ready to make their move.

Increase Property Visibility: In an era dominated by digital searches, property visibility is key to success. We utilize Google Ads to boost your property listings to the top of search results. Our geo-targeting strategies ensure that your properties are showcased prominently to the right audience, increasing inquiries and interest.

Streamline Operations: Efficiency is at the heart of effective property management. Our Google Ads services are tailored to simplify your operations. We help you optimize your advertising budget, ensuring every dollar spent yields the best results. Plus, our real-time monitoring and analytics allow for data-driven decisions and ongoing campaign refinement.

At Digital Onecore, we recognize that each property management venture is unique. Our team of experts is dedicated to crafting customized Google Ads campaigns that align with your specific goals and property portfolio. Whether you oversee residential or commercial properties, our strategies are designed to deliver results that matter.

Ready to transform your property management efforts? Let us show you how the power of Google Ads can elevate your tenant acquisition, property visibility, and operational efficiency. Contact us today to discuss how our tailored solutions can drive your success.

Benefits of Google Ads for Property Managers

In the fast-paced world of property management, staying ahead of the competition is crucial. That’s where Google Ads comes into play. At Digital Onecore, we’ve witnessed the remarkable benefits that Google Ads can bring to property managers. Here are some compelling advantages:

1. Generating Leads for Vacancies:

  • Precision Targeting: Google Ads allows you to precisely target individuals actively seeking rental properties in your area. Reach potential tenants at the exact moment they’re searching for their next home.

  • High Visibility: Your vacancies will gain top visibility in search results, making them easily discoverable by prospective tenants. This translates to faster occupancy rates and reduced downtime.

2. Increasing Property Inquiries:

  • Immediate Engagement: Engage with potential tenants instantly through Google Ads. When someone clicks on your ad, they can connect with you directly, leading to quicker inquiries and property viewings.

  • Rich Ad Formats: Showcase your properties with appealing ad formats, including images and detailed descriptions. Make a lasting impression and capture the attention of prospective tenants.

3. Optimizing Advertising Budgets:

  • Cost Control: With Google Ads, you have full control over your advertising budget. Set daily or monthly limits, ensuring you spend only what you’re comfortable with.
  • Performance Tracking: Our real-time monitoring and analytics tools provide insights into your ad campaigns’ performance. Identify what works and what doesn’t, enabling you to allocate your budget strategically.

4. Expanding Your Reach:

  • Geo-Targeting: Reach potential tenants precisely where you want to. Whether it’s a specific neighborhood, city, or region, Google Ads ensures that your properties are visible to the right audience.

  • Mobile Accessibility: In an increasingly mobile world, your ads are accessible to prospects on smartphones and tablets, expanding your reach even further.

5. Real-Time Performance Monitoring:

  • Data-Driven Decisions: Stay in the driver’s seat of your advertising campaigns. Google Ads provides real-time performance metrics, allowing property managers to monitor click-through rates, conversion rates, and other key metrics. This data-driven approach empowers you to make informed decisions for campaign optimization.

6. Flexibility and Adaptability:

  • Ad Copy Customization: Tailoring your message to your audience is paramount. With Google Ads, we craft compelling ad copy that highlights your property’s unique features and benefits, increasing the likelihood of generating inquiries from interested renters or buyers.

8. Comprehensive Reporting:

  • Transparency: Stay informed about your ad campaign’s performance with comprehensive reporting. Understand what’s driving results and where improvements can be made.

Our Campaign Objectives

Lead Generation

Drive leads and boost conversions by prompting customers to take decisive actions.

Website Traffic

Attract the right audience to your website.

Awareness & Consideration

Expand your reach to a diverse audience and cultivate interest in your brand.

  • Display

    Connect with customers across 3 million sites and apps through captivating and compelling creatives.

  • Video

    Engage with your audience on YouTube and drive meaningful conversions.

  • Demand Gen

    Utilize advertising on platforms such as YouTube, Gmail, Discover, and beyond to reach your target audience effectively.

Targeting Methods

By strategically combining multiple content targeting methods, your ads will be positioned to reach a broader audience, ensuring that they appear across the selected content within your ad group. This comprehensive approach allows for flexibility and precision in reaching your desired audience across various platforms and contexts.

Audience targeting methods

Content targeting methods provide you with the flexibility to define where your ads appear or specify where you prefer they don’t. These methods encompass:

Demographic Groups:

Tailor your property video ads to specific age groups, gender, parental status, or household income, ensuring your content resonates with the demographics most likely to be interested in your listings.

Detailed Demographics:

Refine your targeting further by reaching users based on additional traits such as whether they are college students, homeowners, or new parents. This allows for a more nuanced approach to audience segmentation.


Select audience categories that align with the interests of potential property buyers. Whether it’s luxury real estate, home decor, or investment properties, target individuals interested in topics related to your listings.

Affinity Segments:

Build brand awareness within audiences that already have a strong interest in real estate. Your property video ads can capture the attention of viewers passionate about relevant topics.

Custom Affinity Segments:

Craft audiences tailored to your property brand. For instance, if you specialize in waterfront properties, target a custom affinity audience like “Waterfront Property Enthusiasts” for a more precise reach.

Life Events:

Reach potential property buyers during key life events, such as relocating, upgrading after graduating from college, or searching for a home post-marriage. These moments often trigger shifts in purchasing behavior.

In-Market Segments:

Target individuals actively researching real estate options, ensuring your property listings are visible to those considering a property purchase.

Custom Segments:

Reach viewers in the decision-making phase based on recent keyword searches related to your property listings. This allows for precise targeting when potential buyers are actively seeking information.

Your Data Segments:

Engage with viewers who have interacted with your property videos, ads, or YouTube channel. Additionally, target those who have engaged with your real estate website or mobile app.

Customer Match:

Utilize your first-party data to reconnect with past clients or leads across YouTube and Google video partners. This is especially effective for nurturing relationships with individuals who have already shown interest in your property listings.

Similar Segments:

Expand the reach of your property marketing efforts by targeting new users with characteristics similar to your existing client base or leads. This allows you to reach a broader audience with a high likelihood of interest in your listings.

Content targeting methods

Content targeting methods provide you with the flexibility to define where your ads appear or specify where you prefer they don’t. These methods encompass:

  1. Placements:

    • Choose specific channels, videos, apps, or websites to showcase your property videos. Target high-traffic blogs, popular news sites, or even specific sections within websites to ensure your listings are seen by the right audience.
  2. Topics:

    • Direct your property video ads to specific topics on YouTube and the Google Display Network. Whether it’s luxury homes, interior design, or investment strategies, align your listings with relevant topics to capture the attention of interested viewers.
  3. Keywords:

    • Show your property videos based on keywords related to real estate, specific property features, or location. This ensures your listings are visible when potential buyers are actively searching for relevant information.
  4. Devices:

    • Tailor your property video ads based on the devices users are using, ensuring a seamless viewing experience on computers, smartphones, mobile devices, and TV screens.

A Simple Lead Generation Tactical Example

Effective lead generation through video marketing requires a tailored approach that caters to the specific needs of your target audience. For instance, if you’re targeting first-time homebuyers, consider creating educational videos that guide them through the home buying process. Additionally, incorporating a clear call-to-action (CTA) in your videos can significantly contribute to driving lead generation. Encourage viewers to take action, such as filling out a form, visiting your website, or contacting you for more information or to schedule a property viewing.

Successful lead generation campaigns in real estate have demonstrated the impact of video content. Real estate agents have found success in creating diverse video content, including property tour videos, client testimonials, and even virtual open houses through live streams. These videos not only attract potential clients but also offer valuable information and insights, playing a pivotal role in converting leads into actual sales.

To gauge the effectiveness of your video marketing efforts, it’s crucial to track various metrics such as views, engagement rate, and click-through rate. These metrics provide valuable insights into which videos resonate most with your audience and contribute to driving leads.

Video marketing is a cornerstone of any robust real estate digital marketing strategy. Integrating video into your online presence allows you to engage potential clients, enhance your website’s SEO, and ultimately generate more leads. As technology advances, the potential for real estate video marketing continues to expand, presenting endless opportunities for innovation and connection. There’s no need to wait – start harnessing the power of video for your real estate business today and stay ahead in the ever-evolving digital landscape.

Build Relationships (Engagement)

There are no surprises (Transparent)

Low risk contracts

Increase Your Property Visibility (Traffic & Conversions)

Develop Brand Awareness

The Digital Onecore Process

Efficiency and Effectiveness in Digital Marketing:

Our marketing services grant you more time and a higher ROI, all within a budget-friendly framework.

In the realm of property management, achieving a low CPA (Cost Per Acquisition) and maximizing ROI is paramount for digital marketing success. Social media platforms like Facebook and YouTube provide an array of targeting options tailored to your specific needs.

Precision in Targeting:

Envision the ability to target users based on demographics, interests, and behaviors. You can even upload your customer lists or email subscribers to retarget or discover new leads resembling your existing audience in a ‘lookalike’ audience. This precision empowers property managers to tailor targeting tactics, attracting only qualified leads.

By avoiding unnecessary spending on irrelevant followers and leads, you not only save valuable marketing dollars but also ensure every penny is wisely invested in reaching your ideal tenants.

Transforming Spending into Leads and Revenue:

Irrespective of your property management market, we have a proven track record of converting social media advertising spending into more leads and revenue. Not all social media marketing firms are created equal; some rely on outdated methods.

Contrastingly, our dedicated marketing team is committed to driving genuine, qualified traffic to your property management website and listings. We achieve this by implementing techniques tailored to your company goals and unique needs.

In summary, Digital Onecore is your partner in leveraging the power of digital advertising to attain tangible results in the property management industry. We understand your challenges and possess the expertise to navigate them effectively, ensuring your marketing budget is spent where it matters most.

Our Process

Assign an Experienced Manager

A seasoned manager with advertising expertise will optimize your expenses while maximizing outcomes. Our dedicated ad specialists will take charge, studying your company, devising a tailored advertising strategy, and putting it into action.

Create a Unique Strategy

Before investing another dollar in advertising, craft a clear and effective strategy. We’ll develop a straightforward plan featuring tested advertising funnels, showcasing how we convert strangers into website traffic and conversions.

Develop Eye catching Ads

Craft compelling advertising that captures attention. Our ad specialists will create engaging ad copy, headlines, and visuals for your campaign. A/B split testing ensures we identify the most effective elements.

Monitor & Optimize

Swiftly identify and address low-performing aspects of your campaigns. Daily monitoring on your preferred networks allows us to promptly pause underperforming ads. We’ll also introduce new advertising to maintain positive results.

Report & Communicate

Evaluate the effectiveness of your social media marketing regularly. Your ad specialist will provide weekly or monthly reports, integrating conversion tracking to showcase the number of conversions generated by our advertising services. Transparent communication is our commitment to your success.

Visual Storytelling: Video allows property managers to tell engaging visual stories about their properties. It goes beyond static images and text descriptions, providing tenants with an immersive experience that helps them envision living in the space.

Property Showcase: Videos enable comprehensive property showcases. Whether it’s a virtual tour, a walk-through of key features, or a neighborhood guide, videos allow for a thorough presentation of what a property has to offer.

Trust Building: Videos build trust and credibility. By providing an authentic view of properties and property management processes, you establish transparency and reliability with tenants.

Enhanced Property Listings: Property videos add richness to property listings. They make listings stand out among the competition and encourage tenants to explore further.

Social Media Amplification: Property videos are highly shareable on social media platforms. They can go viral, increasing your property’s visibility and attracting a wider audience.

Why Video Marketing Matters?

In today’s fast-paced digital landscape, property management professionals face the constant challenge of capturing tenant attention and effectively showcasing their managed properties. Amidst this, video marketing has emerged as a powerful tool that holds undeniable significance. Here’s why video marketing matters in property management:


Increased Engagement: Video content is inherently more engaging. It captures and holds the viewer’s attention, resulting in longer viewing times and a deeper connection with the property.

SEO Advantages: Search engines value video content. Property videos can enhance your website’s SEO, increasing its visibility in search results and attracting more potential tenants.

Mobile Accessibility: With the increasing use of smartphones, video content is easily accessible on mobile devices. This ensures that your property videos can reach tenants wherever they are.

Tenant Testimonials: Video testimonials from satisfied tenants provide social proof of your property management services, instilling confidence in potential tenants.

Competitive Edge: In a competitive property market, video marketing sets you apart. It showcases your commitment to innovative marketing techniques, attracting both tenants and property owners.

Video Marketing Pricing

At Digital Onecore, every piece of our video content is meticulously crafted for seamless compatibility across diverse platforms—be it mobile, desktop, web, apps, or in-stream contexts. This strategic approach transforms our videos from a mere luxury to an essential component of your digital strategy.

Our expertise extends to optimizing video files with precision, significantly reducing their size without compromising quality. This efficiency empowers you to deploy videos in static locations without burdening your resources. The outcome is a substantial enhancement in video viewability rates and loading speed, creating an unparalleled user experience and fostering heightened engagement.


Starter Plan
$ 1499 99
Monthly Ad Spend: $500-$3,000
Max Ad Campaigns: 3, Max Ads: 12
Professional Video
Ad Creation & Optimization
Advanced ad targeting
Bid Management & Optimization


Growth Plan
$ 2499 99
Monthly Ad Spend: $3,000+
Max Ad Campaigns: 6, Max Ads: 24
Professional Video
Ad Creation & Optimization
Advanced ad targeting
Bid Management & Optimization


Custom Scale Plan
$ Custom
Monthly Ad Spend:
Max Ad Campaigns: , Max Ads:
Professional Video
Ad Creation & Optimization
Advanced ad targeting
Bid Management & Optimization


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